"When the Glasdon Group Ltd. decided to establish a new sales office in Sweden, it was important to us to find a location which offered potential not only to expand into Sweden but also into the rest of Scandinavia in the near future. Gothenburg, being at the crossroad between Norway, Denmark and Sweden, was definitely ideal. Then, when we visited the area and met with Business Region Göteborg, we were confirmed in our conviction that Gothenburg was the right place to us: it offers good traffic connections with two airports and a good road and public transport network; many very interesting premises to establish a new business and the economic life is buoyant. There are also many development projects in the area and a lot of blue-chip companies that represent as many potential customers to us. Last but not least, the friendly, outgoing and dynamic attitude of the people in Gothenburg, along with their sense of humor, have very much attracted us here."