1. Strengthen the region's financial sector so that it is of such quality that it attracts companies to set up business here. This can be achieved through deeper education and competence, exchanges of experience in established focus groups, and active dissemination of information about the association's activities.
2. Stimulate financial creativity. This can be done within the scope of established focus groups and through the nomination of Gothenburg's Finance Personality in the region.
3. Contribute to the further development of education and research in financing at universities and other institutions of higher education in the region, so that the level corresponds to the needs of the financial sector and the interests of the association.