Photo: Lisa Nestorson-Jensén
Sustainable development means meeting today´s needs without jeopardizing coming generations´ opportunities. Sustainable growth is the road to achieve that and means growth that takes the development of people, the environment, and the economy.
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| An activity that contributes to sustainable growth strengthens the long-term development of the economy, has a diminishing environmental impact and develops human capital and social capital. In Business Region Göteborg´s operations we work towards these ethical principles through what we call business-driven environmental development. Using business thinking and environmental expertise we work to create prerequisites for switching to more environmentally sustainable solutions. This means that new climate- and environment-adapted products and services will gradually outcompete old solutions. Growth, that is, new market shares, can thus gradually become more and more adapted to the environment. |