Why Göteborg?
“ We chose Göteborg because of the knowledge within the automotive industry here and because of the high levels of technical expertise. The presence of Volvo in Göteborg and Saab Automobile in Trollhättan along with research institutions such as Chalmers University of Technology, has helped the Göteborg area to carve out an international reputation for automotive excellence."

What organizations helped you here and with what?
“During the working period, we have received a lot of valuable help from the Swedish authorities, for example Automotive Sweden, Business Region Göteborg, ISA, to make our new business well developed. We really appreciate this."

Is there much of a culture shock for staff you might have moved from your home country?
“Some culture differences, but not much."

Has it all been plain sailing in setting up in Sweden?
“With the help from the Swedish authorities, to set up our new business enterprise in Sweden it was plain sailing."

Göteborg has a good history of trade with your country, is it still felt today?
“Yes, I think so."
 
What is your goal?
“Our purpose is to establish a firm long-term base in Sweden´s premier automotive cluster, we have established the subsidiary Leader Automotive International AB. Through the establishment, we will exploit business opportunities in Sweden and Europe through various co-operations and joint ventures with Swedish automobile producers and subcontractors. We will also improve the level of technical expertise within the group. Furthermore, our future partners in Sweden will be given a possibility to access the Chinese market."