Fluent's Relocation Manager, Erling Eklund, contacted Business Region Göteborg at the very beginning of the establishment process and received continuous assistance throughout. The contact with Business Region Göteborg enabled the company to see more facilities and the final choice fell on Platzer's offices on Vestagatan in Gårda.

Eklund considers Business Region Göteborg to be a “key component" in the company's establishment. He says that Business Region Göteborg quickly understood what Fluent needed help with and offered highly professional assistance.

Fluent has recruited administrative staff several times via the Swedish National Employment Agency, but the company has noted that candidates are sometimes no longer available as they have already taken another job. Engaging help from Business Region Göteborg for its recruiting efforts for administrative staff made the process work extremely well, says the company's Technical Director Stefan Olovsson.