The port of Göteborg, Göteborg City Airport and Landvetter Airport provide logistical advantages. The companies that are based in England are pleased that Ryanair offers inexpensive travel between London and Göteborg. The Kiel ferry offers easy transportation to Germany, which is good for operations such as the German pharmaceutical company Pohl Boskamp. Many companies that have chosen to establish operations in the region say that it is easy to travel by car, air or rail in Göteborg. Most companies rely on well-functioning IT infrastructure feel that the region has excellent offerings in this area.
Further reading: Simple Recruiting