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IT giant Apple´s 2nd largest store in Europe opens in Göteborg
The newly opened Apple store, Macforum, in downtown Göteborg will be the company´s second biggest store in Europe . Only the huge Apple store in London is bigger.

Macforum in Göteborg has 700 sqm store area divided on two floors. In addition, there is 900 sqm for workshops, offices and other purposes.

Macforum, with approximately 30 employees, is to its larger part owned by three private individuals where the principal owner is Torben Hansen.

C.E.O of Macforum, Martin Barregård, is counting on a 20% increase in sales, to SEK 120 million halfway through the year.

The Apple products will make up for 80% of all products in the store and according to the C.E.O.; this is more than half of all Apple products being sold in Göteborg.
  
Source: GöteborgsPosten

Updated: 20081126